Careers In Digital Marketing – Career Options, Skills, Benefits

– If you are looking to make a career in Digital Marketing, then this post is personalized to you.

We will talk about all the different career options in Digital Marketing, alongside some of the jobs whose demand is going only to increase, plus we will also cover a detailed analysis of Digital Marketing Industry so that you can find out the right career option for you.

So, let us get started right away-

Introduction to the Career in Digital Marketing

In today’s world, marketing reaches a new height and involves the latest technologies as well as the latest trends.

People are using internet platforms and social media platforms more than watching television. Thus it is a more convenient and effective way to promote your brand through online platforms instead of TV advertisements.

This particular marketing strategy is known as digital marketing that includes the latest technologies and the social media platform.

A digital marketer uses analytics to know the impact of promotion and improve their strategy as per requirements. They use creative skills to perform their tasks and apply their knowledge as well as experience to promote a brand.

A client can have more options to promote a particular brand through digital marketing.

As a result, there is a high demand for digital marketers in today’s industry. And it creates a high number of job openings in the market.

Therefore a fresher or experienced candidate can build a good career in digital marketing.

It allows you to have a secure job with a high salary hike every year. This industry gives you opportunities to learn about the latest trends and technologies while working with different professionals.

Career Options in Digital Marketing

Career Options in Digital Marketing

Digital Marketing is all about developing tactics with potential customers by using digital mediums. With growing technologies, the demand for digital marketing is increasing day by day. Almost every business is using different internet-based technologies to promote their business nowadays.

This particular sector deals with technologies as well as marketing to meet client demands. There are several opportunities in digital marketing, such as blogging, data analytics, e-commerce, marketing automation, etc.

Digital marketing professionals meet with different clients and build up a strategy to fulfill client demand.

Digital marketing deals with the internet to promote a client’s business or brand. It uses vital information to provide a better solution to clients. You need to implement creative ideas to meet client demand.

Here are some general career options you can find out.

1. Digital Marketing Manager

Digital Marketing Manager

For choosing Digital Marketing Manager Career in Digital Marketing, it is essential that you already have an experience of around five years in the Digital Marketing field.

You will be responsible for managing-

  • Digital marketing executives
  • Social Media Team
  • Search marketing team
  • Analytics team
  • Inbound marketing team
  • Search Marketing team

So, you need to be aware and incorporate expertise in all these fields. Plus, having certifications from Google, HubSpot, AdWords, Bing, etc. will also help you in projecting yourself the right candidate for the Digital Marketing Manager Career option.

2. SEO Executive (Search Engine Optimizer)

This is one of the primary jobs for you when you plan to make a career in Digital Marketing.

You need to be aware of the workings of search engines like Google, plus you should also be mindful of the practices that can enable you to optimize the presence of a site on these search engines.

You should know-

  • Keyword research
  • User experience optimization
  • Use of webmaster tools
  • Managing content issues
  • Doing page indexing
  • SEO Tools

3. Mobile Marketing

Mobile Marketing

Being aware of mobile marketing strategies can also be useful to make a career in Digital Marketing.

Optimizing the presence of a company on mobile devices enables a company to widen its reach into the hands and pockets of its target consumers. Mobile marketing jobs come into play in performing these services.

You need to know how to run SMS campaigns, WhatsApp campaigns, alongside running ads on different mobile apps and devices.

4. Social Media Marketing

Social Media has become so pervasive nowadays that advertising and marketing campaigns on these platforms are becoming game-changers for the businesses.

That is why Social Media Marketing jobs can also be a good option if you are trying to make a career in Digital Marketing.

Some of the critical things of Social media marketing jobs-

  • Basic knowledge of online marketing
  • Knowledge of Facebook, Instagram, Twitter marketing and ad campaigns
  • Basic graphic design skills
  • Social media analytics skills

5. Search Engine Marketing

Search Engine Marketing

To make a career in Digital Marketing, you can also opt for SEM or PPC jobs.

For this, you need to know how to run ads on Google and other search engines. You should also know how to run Pay Per Click ad campaigns on the search engines.

Different jobs available in this field are-

  • PPC Executive
  • SEM manager
  • PPC Manager
  • PPC Specialist

6. Web development and designing

Web development and designing

In case you are well adept in website design and development, you can also think to make a career in Digital Marketing.

As the world of digital marketing revolves around the online presence, an adept design that can make Search Engine Friendly apps and websites will, for sure, enjoy unending job opportunities in the field of Digital Marketing.

7. Content Management and Writing

Content Management and Writing

Digital Marketing offers great opportunities for content writers and managers as well.

If you know how to write engaging articles, or you are an expert in your niche, you need to know the necessary SEO skills, and you will be ready to make a successful career in Digital Marketing as Content Marketer and writer.

Different jobs in Content Marketing field are-

  • Content Executive
  • Content writer
  • Content Associate
  • Content specialist/ strategist
  • Content marketing manager

8. Web Analytics

Web Analytics

The success of any digital marketing campaign is based upon their analytical report, and that is why those who are well adept in data and analytics can also think to make a career in Digital Marketing.

Some of the industries where analytics role is integral are-

  • E-Commerce Industry
  • Lead Generation Industry
  • Marketing Agency
  • Data-Driven Businesses

Some of the typical analytics jobs are-

  • Google Analytics Manager
  • Google Analytics Implementer
  • Google Analytics Reporter
  • Data Analyst
  • Business Analytics
  • Predictive Analytics

9. Affiliate Marketing

Affiliate Marketing

This one is again one of the most promising and entrepreneurial career options in Digital Marketing.

If you are well aware of SEO, content, website, PPC sorts of digital marketing practices, you can make a career in Digital Marketing as an affiliate marketer.

You can use this form of marketing for promoting products and services of other businesses of your favorite niches and can earn a good amount of money in the process.

You can opt for Affiliate programs such as GoDaddy, BigRock, Amazon, TripAdvisor, etc.

There are many other career options you can get apart from these options.

These are the most in-demand career options for a fresher in this current industry. A fresher can build a promising career in such a field with good growth in salary.

To know more about the career in Digital Marketing, you should know about the different components of Digital Marketing which we will discuss in the next section below-

Various Components in the Digital Marketing

Imagine digital marketing is a big banyan tree where you can find out several roots as a part of the tree.

Digital marketing has a significant number of components in the industry where many professionals play different roles. A few popular components are content marketing, online PR, native advertising, search engine optimization, email marketing, etc.

These different components play different roles to meet customer’s demands. Every component uses different methods and creativity to promote a specific business. These methods involve different modern technologies to achieve specific goals.

There are more components of digital marketing, like social media marketing, affiliate marketing, inbound marketing, pay-per-click, etc.

All of these components involve an online platform to connect with most of the people.

Skills of Digital Marketing Professionals ready for Top Digital Marketing Jobs

Who is a digital marketing professional?

A professional who is willing to learn about the latest technologies and trends, or an individual who develops a favorable brand image by using creative ideas and build strong relationships with clients and customers, or a digital marketer uses the internet to perform specific tasks like conducting advertising campaigns, posting blogs, creating web pages, etc.

An online platform is a compelling platform to connect with millions of people all over the world. Therefore it is a more convenient way to promote a particular business through digital marketing to maximize the profit. For this reason, there is a high demand for digital marketing in the current industry.

There are several professionals like a brand manager, search expert, web designer, online content developer, etc. involved in digital marketing. They operate in a smart way to reach maximum people connected in online platforms to promote a specific business. A digital marketer can work in different sectors, irrespective of the type of business.

Few popular positions like social media marketer, mobile marketing specialist, analytics specialist, etc. you can find out in digital marketing. These professionals promote your brand to the customers that enhance your product or service demand. If you have a business nowadays, then it is a smarter way to promote your business through digital marketing.

Some of the skills of that top Digital Marketers incorporate are

  • Creativity
  • Communication Skills
  • Analytical Ability
  • Passionate for Digital Media
  • Quest for Learning
  • Ability for Multitasking
  • Comfort with technology
  • Networking
  • Ability to experiment with new things

7 Benefits to Choose a Career in Digital Marketing

7 Benefits to Choose a Career in Digital Marketing

You can get these benefits while choosing a career in digital marketing.

1. Build A Versatile Career

If you are a professional in the digital marketing field, then you will get the opportunity to work in different sectors. In various areas, you have to play a different kind of roles that makes your career agile and versatile. You can learn new skills while having existing skills that make your job more enjoyable.

You have to fit yourself according to the situations and always ready to learn new skills. This career will create opportunities to switch your career to other sectors in the future. You can enjoy your work life more while working with different professionals belongs to various industries.

2. Makes You More Creative

In digital marketing, you will get several opportunities when you can implement creative ideas of your own. The dynamic environment of digital marketing will bring you the opportunities to make new market strategies, conducting A/B tests, etc. You need to build up plans according to the demand and implement ideas for the ongoing project.

Just like an artist, you can make your master-plan according to customer demands. You need to apply different problem-solving skills by using analytical data. Companies want different innovative ways to grow their business through digital marketing.

3. Optimized Career Options

The growing digitization creates more job openings in digital marketing, and many companies want professionals with relevant experience. With the ever-increasing digital industry, new technologies come into the market and make opportunities for digital marketers. Several large organization recruits digital marketers to promote their business.

You can search it on the internet that digital marketing is one of the on-demand jobs in the world right now. Therefore it is becoming easier day by day to build a good career in this particular sector. This specific job role will give you a high career growth along with a stable career.

4. Great Source Of Income

As we mentioned previously, the demand for digital marketers is getting higher day by day with the growth of digitization. When you have a promising career and working on a fruitful industry and money will follow you. There is a massive demand for skilled professionals in the digital marketing industry.

Some statistical data shows that digital marketers earn more than any other professionals in recent years. Digital marketers are getting a good salary hike these days with better job security. Therefore it is the right time to kick-start your career in digital marketing.

5. Opportunity to Work With Different People

This dynamic sector will allow you to work with different professionals from different countries. Hence you can meet new persons daily and can build a strong network in the industry. It will make work-life more interesting to engage with different persons belonging to various industries.

Sometimes you will get the opportunity to go to different locations for official purposes. If you are lucky enough then you might get a chance to visit foreign countries also.

6. Easy To Begin Career

Unlike other industries, you can quickly kick-start your career in digital marketing as there is a lot of job openings. You can get the knowledge from any certification course and apply current openings. Freshers can easily start their careers in this sector and can build a promising career.

As a fresher, a person can get a good salary to start a career and can learn many things. One can get a job role as a digital marketer in his or her dream company. Almost every big name in the market now hiring freshers for digital marketing.

7. Good Job Security

While we choose our career, then we are looking for job security with a good salary hike. As compared to other professions, digital marketing offers high job security with a good salary hike.

This is another principal reason that many people choose digital marketing as their long-term career option.

How to build a successful career in Digital Marketing

How to build a successful career in Digital Marketing

Here is a list of 10 steps that you should follow to kick-start your career in digital marketing.

1. Design A Professional Resume

A resume is an essential part of building your career, and you must prepare it before applying for jobs. You must make a dynamic resume that can describe your skills, education, and knowledge appropriately. You can follow some standard format available in online or can use your creativity or can contact professional resume makers.

As you want to build your career in digital marketing, you should make different types of resumes available. You can find out a guideline to make your resume especially to apply for digital marketing jobs. Be careful while mentioning details about yourself and try to mention skills that help you to get a job.

2. Gather Information About Latest Trends

The digital marketing career is a very dynamic field, and it deals with the latest technologies and trends. When you want to build your career in this particular field, you need to aware of the latest trends. You need to know about the latest technologies and their demands on the current market before starting your career.

There are several options available on the internet like online courses, virtual seminars, etc. where you can learn. You need to give your best shot to stay ahead in this competition that enhances the possibility to get a job. There is no limit to learn about new things, so keep learning as much as you can.

3. Welcome Any Opportunity

If you are a fresher in this field, then do not neglect any opportunity that comes and start your career. You can apply for free jobs or in a start-up company where you can get the chance easily. After getting your first job, show your skills and demonstrate your hard work to the top-level managers.

You need to show them that you are ready to take greater responsibility which will help you in career growth. This could be your golden opportunity where you can perform in front of some leaders in digital marketing. You will get options in the future to move to more prominent companies or multinational companies.

4. Complete A Certification Course

It is necessary to complete a certification course in digital marketing from a well-recognized institute. You won’t be able to enter into digital marketing without a proper degree certificate from a well-known institute. You can start your course online also where you need to attempt exams to get the certificate of completion.

First, you need to choose a proper platform to learn digital marketing and then enroll yourself in that course. Make sure that they will provide you with a valid certificate after completion of the course. If that institute offers you a placement, then it will be easier for you to get a job.

5. Apply Your Creativity

Digital marketing always welcomes the latest and innovative ideas that can create an impact on the market. Thus if you want to apply your creative ideas, you are free to do that in the field of digital marketing. Some standardized methods and system is available in the industry, but you can implement your unique idea to live projects.

If your idea works appropriately, then you will get recognition and can land up your dream job. This field is still developing in the current industry. Thus you get the opportunity to implement your creative ideas in projects.

6. Build Strong Connections

This is a smart way to enhance the chances of getting a good job that helps you in the future also. As a fresher, you should make a good network by creating connections with professionals working in this field. You can share your expectations and plans for making a good career in digital marketing with those persons.

They can bring you opportunities or help you to develop yourself by learning new things. They can share many experiences regarding digital marketing which will be very helpful to you. You will know the requirement of the industry and can prepare yourself better.

7. Gain Some Experience

To get any job, it is always better to have some experience regarding that job. In digital marketing also, it is necessary to have some knowledge regarding the position to increase opportunities. If you get any freelance or unpaid employment, then you should grab that chance to gain some practical experience.

You can search for live projects where you can participate and gather some practical knowledge. It will make your resume stronger that increase your chances in the industry. It will help you to improve your knowledge and rectify the errors that make you industry-ready.

8. Know About Analytics

This particular tool is helpful to analyze the success rate of your marketing campaigns by analyzing recorded data. It uses data and statistical algorithms to analyze your campaign and shows the result. It is not very difficult to learn and available on different online platforms where you can learn it anytime.

You don’t need to attend lectures to know about analytics as you can learn it through online courses. This additional skill gives weightage to your resume, which helps you to get your dream job. It creates another opportunity to build up your career in analytics where you can start your career.

9. Use Different Websites

Nowadays if you want to get your dream job, then you have to create your online presence. There are several websites where you can directly connect with recruiters and could get a call letter for a job interview.  These websites may require some payment, or you can use it free of cost.

There you can build your profile and upload your resumes then apply for jobs. You can search for job openings and also get an idea about the requirement of the industry. You can apply for premium category jobs if you get a subscription.

10. Be Ready For Entry-Level Jobs

You should know that sometimes you do not get the job you wanted and neglect the opportunity that you get. If you get the job role of a junior digital marketer, assistant, etc. at first, then you should grab that chance. Even sometimes you have to compromise in your salary to get some industrial experience.

Always take this kind of opportunity as a golden pass to land up your dream job. This kind of opportunity will offer you a platform to show your dedication to the work.

Final Thoughts about Career in Digital Marketing!

On the concluding note, we hope that from this article, you will be able to find out a perfect guideline to build a career in digital marketing.

Now, you know about benefits regarding the career option and how to prepare you to get your dream job. You can find out the choices you can have in digital marketing and the components of this particular field.

Are you also looking forward to making a career in Digital Marketing?

Share your details with the M91 team to get the most personalized assistance from us.

Read More
David Enyi June 27, 2020 0 Comments

Top Software Development Trends For 2020

Software Development Trends for 2020 You Need to Know

In the year 2020, we can observe that some of the most exciting technologies for software development are becoming commercially practicable, and few are finally going mainstream. It is predicted that new trends such as machine learning, edge computing, and artificial intelligence can go mainstream and reach broader adoption. Besides this, there are trends such as artificial intelligence (AI), IoT, and blockchain, that will have an impact beyond our understanding. The year 2020 will be an essential year for any custom software development company, and software developers will play a valuable role in this. Here in this article, we will be talking about such tremendous software development trends of the year 2020.

1. Blockchain

Blockchain technology is poised to have an even more significant effect on the future of development. The most beneficial thing about blockchain is its decentralized nature. Blockchain can store any record in a public-facing database that is impossible to hack. Software developers are finding new and exciting ways to implement the latest developments in blockchain. Blockchain-based apps are emerging as a popular option for developers looking to create decentralized and secure open-source solutions.

2. Microservice Architecture

In 2020, we can observe that the software industry is moving towards Cloud. This will make Micro services Architecture dominate the tech world.

The main reason behind the rise of Micro service Architecture is that it fits perfectly with Cloud Native and fastens the software development process. Since its existence, Micro services has been gaining grounds in software development.

3. IoT

IoT is emerging at a significant level. From Bluetooth trackers to smart microwaves, internet-connected devices no longer refer to cell phones and computers. As technologies like 5G are coming up, more and more devices can take advantage of better wireless bandwidth. This is because of the always-communicating and always-on IoT devices. They are making it easier for technology to track and monitor the world around us.

For all the IoT software developers in the world, the ability to write code for small energy-efficient devices that are connected with the internet will remain a powerful skill.

4. Cybersecurity

Cybersecurity is divided into two main categories, namely, internal and external. When we talk about internal cybersecurity, businesses will be focused on building security measures into their software. DevOps engineer teams of any organization should focus on automating security testing into their software development ecosystem. This can even help guarantee that there will not be any vulnerabilities during the software development process.

However, there is a lack of cybersecurity talent. According to a survey by Info Security magazine, 65% of the questioned organizations have indicated a shortage of cybersecurity employees. Besides this, the questionnaire also acknowledged that this lack of skilled cybersecurity professionals is their number one concern. This shortage has consequences beyond big business.

5. Edge Computing

The market of edge computing is predicted to rise by approximately 28 times between 2018 to 2025. This is because edge computing is being used to upgrade cloud computing, which is itself an embraced and growing technology.

Edge computing even has an advantage for remote areas where connectivity to a centralized location is reduced. Besides this, edge computing can also be used to process data that is time-sensitive. This is where cloud computing cannot be used.

6. Artificial Intelligence (AI)

Artificial Intelligence (AI) is a multi-disciplinary branch of computer science, which intends to make machines perform tasks that only human beings could do earlier. It‘s a vast field, and while parts of it have been commercialized, research & development continue on its other dimensions.

AI includes various capabilities like machine learning (ML), deep learning, vision, natural language processing, speech, etc.

This discipline of computer science “trains” computer systems from “experience”, i.e., a vast amount of data. As we feed it with more relevant data, the computer systems improve upon their capabilities of performing human-like tasks.

Gartner projects that AI augmentation will create $2.9 trillion worth of business value in 2021. The “Artificial Intelligence Market – 2025 | MarketsandMarkets” report estimates that the global market of AI will reach $190.61 billion by 2025, up from $16.06 billion in 2017. This report projects a CAGR of 36.62% during the 2018-2025 period.

Wondering how AI could benefit your business? Well, it has a wide range of use cases, e.g.:

  • Image and video recognition capabilities of AI could help law enforcement and security agencies, as I have explained in “How to build facial recognition software”.
  • Efficient and scalable processing of patient data could help healthcare delivery organizations.
  • Chatbots could help businesses streamline their customer service operations.
  • AI-powered predictive maintenance could improve operational efficiency in the manufacturing industry.
  • AI and ML could help software developers and testers by intelligently automating low-end tasks.

7. Progressive web Apps

We have to add progressive web applications to Gartner’s software technologies. The growth of web-based solutions is a solid trend we could observe during the current year. It’s no reason to think it’s going to change in the coming decade.

On the contrary, in the long term, it’s more probable that web apps will take a significant slice of market cake from mobile apps, and not vice versa. We believe it, even more, when we hear Google reps talking about focusing on expanding the features of the current browsers to let web applications achieve the same UX level as mobile apps.

Moreover, progressive web apps are easier to develop and maintain than native applications. They combine the best features of the web and mobile apps. What’s more, they make use of the vast web ecosystem, plugins, and community.

8. Event-Driven Applications

Gartner predicts that through the 2020s a real-time, event-based approach will be a core required demand for 80% of all digital solutions. It’s crucial for business application development companies to apply “event thinking” to their solution strategy.

Event programming is not a type of technology or programming language. It represents an approach that should be implemented in a product development process. An event-driven application responds to actions generated by the user or the system, for example, mouse clicks or loading a program. From a programming point of view, it’s important to separate event-processing logic from the rest of the coding work.

Technologies like AI or IoT speed up event-driven coding as a useful product development strategy. In general, event-driven apps can improve responsiveness, flexibility and give a better understanding of user experience.

9. Multiexperience 

Improvements in wearables and advanced computer sensors are paving the way for the emergence of multiexperience, fully-immersive technology. Traditional ideas of the computer will expand to include new, varied touchpoints. This, of course, will greatly increase the demand for mobile development as firms rush to compete on better, more immersive apps.

Gartner cites Domino’s Pizza, who rolled out an ordering app that combines autonomous vehicles, smart speaker communications, and tracking sensors. The growing popularity of wearable technology is driving development in this field. Greater connectivity and improved user experience will attract more users.

Currently, multiexperience apps use augmented reality, virtual reality, and mixed reality to deliver ever more immersive experiences. As consumers demand more and more sophisticated applications, businesses will have to keep up and deliver more ambient experiences.


As the technologies are trending, the custom software development industry is also evolving. We can see a constant advancement in major technologies like blockchain, ML, and IoT.

Read More
David Enyi June 27, 2020 0 Comments

10 Reasons Why You Should Have An eCommerce Website

In this new age, with the growing popularity of the Internet and technological advancement, is it much quicker and easier to buy and sell online now than ever. Internet users are no longer limited to sitting at desktop computers in order to do research or send emails.

People are now using their laptops, tablets and even mobile phones to do more things including making purchases and even selling products via the Internet. People can now enjoy shopping and even running their own business from the comfort of their own homes!

As a seller with an eCommerce website, you can tell your customers about your company, showcase your products and take payments online.

With the rapid growth of the online market, here are some of the reasons to get in on the action and start selling on an eCommerce platform:

1 Global Market

Having an eCommerce website designed will give you the opportunity to reach out and offer your products and services to customers around the world, regardless of the distance and time zone.

2 Open All Hours

Customers will enjoy the round-the-clock convenience of being able to purchase what they want and when they want it, and you won’t lose out on sales with an online shop that is open 24 hours a day, 7 days a week, compared to regular store hours.

3 Broaden Your Brand

Diversify your product range and increase sales with intangible goods like eBooks that can be sold on your online store. Customers can also place orders for personalized items which makes it easy to provide all the necessary information to suit their requirements.

4 Higher Conversion Rate

Potential buyers are more likely to make purchases when they can place their order instantly, rather than waiting for a regular store to open.

5 Marketing Through Social Media & Search Engines

With good search engine optimisation, your website will appear in the top results of search engines such as Google. Also social media websites like Facebook and Twitter will provide you with a platform to build trust with your customers through reviews and ratings, as well as keeping them informed with regular posts about your products and offers. Keep your customers engaged with competitions and shareable content to drive even more traffic to your website.


6 More Convenient

These days customers are appreciating the convenience of online shopping more and more. Rather than spending hours searching in physical stores, people are now making purchases over the Internet during breaks at work, before the school run and in harsh weather conditions, all the times that would be difficult to make a trip to a shop on the high street. The presence of the market has made it easier for everyone including busy parents with pushchairs and wheel-chair users to shop around and make decisions on purchasing without the hassle of being in an environment that is not fully accessible.

7 Less Overheads

It is without a doubt, much cheaper and easier to sell your products and services on an eCommerce platform as online business owners do not have to take into consideration the high expenses of shop rental, security measures, utility bills and a large team of staff. This in turn will enable to sell your products at competitive prices.

8 Less Risk

An online shop enables you to enjoy increased profitability with less risk as you will most likely need a smaller workforce with the reduced chances of shoplifting, rogue workers and damages to goods that can often happen in a physical shop.

9 Personalisation

You can use your website to connect with your customers by providing a personalised service, such as order tracking, delivery confirmations and product recommendations based on their order history.

10 Influence Purchases

Nowadays potential buyers go to the Internet to shop around and make decisions on what they want to buy and where to buy it from. Having your products showcased on a website will increase the chance of sales as you will be to show customers why your product is right for them.

Setting up your online store now will give you a competitive edge over those who have not yet embraced the world of eCommerce, in an age where customers are constantly looking for the quickest and easiest ways to purchase what they need while at the same time maintaining a busy lifestyle.

We offer modern, user-friendly web solutions so why not contact us for a no obligation quote for an eCommerce website today.


    Read More
    David Enyi June 27, 2020 0 Comments